Bertram Yachts Then and Now: The Iconic Brand Stands for Quality and Value

Founding and Early Years

Bertram Yachts, an iconic name in the boating industry, was founded in 1960 by Richard Bertram. The company quickly gained a reputation for its high-quality and high-performance boats, particularly designed for sport fishing. The first model, the Bertram 31, debuted at the New York Boat Show in 1961 and set new standards for powerboats with its deep-V hull design, which offered unmatched stability and speed in rough seas.

Innovation and Expansion

Throughout the 1960s and 1970s, Bertram continued to innovate, introducing a series of models that became favorites among serious anglers and boating enthusiasts. The Bertram 25 and 28 models were particularly popular, and the brand established a loyal following.

Challenges and Resurgence

In the late 1980s and 1990s, Bertram faced challenges due to economic downturns and competition. The company changed ownership several times but continued to produce high-quality yachts. In 2015, Bertram was acquired by the Gavio Group, which infused new life and resources into the brand, focusing on modernizing production while preserving the company's rich heritage.

Bertram 35

Introduced as part of the brand's resurgence, the Bertram 35 is a nod to the classic Bertram 31 but with modern amenities and construction techniques. It combines the legendary performance of the original with contemporary styling and technology.

Bertram 50

Another modern classic, the Bertram 50, offers luxury and performance. It is designed for serious offshore fishing and extended cruising, featuring state-of-the-art navigation and entertainment systems.

Bertram 61

This flagship model exemplifies Bertram's commitment to luxury and performance. The Bertram 61 is designed for long-range cruising and sport fishing, boasting a spacious interior, advanced engineering, and a sleek, modern aesthetic.

Brand Value

Bertram Yachts has long been synonymous with durability, performance, and style. The brand's value lies in its storied history and commitment to innovation. Bertram boats are highly regarded in the boating community, often seen as a symbol of quality and excellence. The recent revitalization under the Gavio Group has strengthened the brand's position in the market, appealing to both nostalgic customers and a new generation of boating enthusiasts.

Conclusion

In the competitive luxury yacht market, Bertram maintains its reputation through continuous innovation and a deep respect for its legacy. The brand's boats are not only designed for optimal performance and comfort but also hold their value well, making them a wise investment for discerning buyers.